The channel went live last month and has been used by media companies such as The Hufflington Post and the The washington Post.
On the official youtube blog, the video site's news and politics editor, Steve Grove, said:"As youtube has become a global platform for sharing the news, media organizations have been looking for a good way to connect directly with citizen reporters on our site so they can broadcast this footage and bring it to a larger audience.
"That's why we created YouTube Direct, a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users."
The channel is built from YouTube's APIs and is an Open source application which lets media organizations "enable customized versions of youtube's upload platform on their own websites".
Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites.
Grove said that youtube Direct was also aimed at businesses to try and find promotional videos and not-for-profit organizations to ask for user-generated political adverts.
No comments:
Post a Comment