Wednesday, September 8, 2010

Microsoft links new smartphones to Xbox Live services

Last month, Microsoft announced that it is bringing its video game expertise to the forthcoming Windows Phone 7 line - an attempt to capitalise on the success of the Xbox 360 as the software maker tries to compete with Apple's iPhone.
Microsoft said that a dedicated group within Microsoft Game Studios will develop video games for Windows phones, help outside game publishers, and scout out small, independent game makers. Video game companies will be able to use the same tools to make a game for a Windows phone as they do for the Xbox 360 console. Microsoft's Xbox initiative may help sway some phone buyers who are already into video games. The company is also hoping that Xbox Live on Windows Phone 7 devices might get a boost from the upcoming launch of Kinect, a motion-sensing game controller for the Xbox 360. Like the Nintendo Wii, Kinect is expected to lure people who haven't traditionally been interested in video games.

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