Thursday, December 24, 2009

Most innovative concept: True multi-GPU: Lucid HYDRA


Being a PC gamer or hardware enthusiast is a costly pursuit of happiness, and it is not uncommon to go through frequent upgrades of components. It is also not uncommon to get stuck with piles of old parts. Lucid's HYDRA technology changes that for graphics cards at the very least. Lucid has been working on a concept that allows computer users to combine two or more graphics cards to be used in tandem. What's impressive about that, you say? Well, for one, Lucid's solution combine's the processing power of any generations of graphics cards. Secondly, it is also vendor-neutral and will work across different brands as well. And most importantly, the concept and technology is already close to completion and has already been implemented by motherboard manufacturer MSI. So whether it is ATI and Nvidia, an eight-year-old GPU and this winter's model, the HYDRA will let users put all the available resources to work and with complete ease of use.






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Hardware website of the year 2009, gdgt.com


There are many tech and hardware-centric websites, numerous forums and more than enough directories. What there wasn't, however, was a single one-stop destination for all your gadget information needs. That is until Engadget folks Peter Rojas and Ryan Block launched the mashup website "gdgt" this summer. This site is a combination of social networking , forum, wiki and news aggregation for all gadgets of the world - a veritable Swiss Army knife of a hardware site. Users can discuss new and old gadgets, devices they've owned, used or wanted. All content is catalogued by device and is contextually relevant to users and their devices.
Comparison and tracking features allow users (similar or otherwise) and these features can help users decide on their next hardware purchase. As the website states, gdgt is" a place for you to engage with your devices and hang out with people who are as passionate about their gear as you are.






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Wednesday, December 23, 2009

Read my Blog, and write your own.



BLOGS are constantly gaining in popularity and it is because they are so simple to create. Blogs offer three distinct opportunities for marketeers.
The first is in the form of data collection. There is an unprecedented amount of material being uploaded by consumers and marketers are working on ways to sift through all this data to get potentially valuable information to increase sales. This trend is sure to continue as more effective search methods are created.
The second prospect for marketers is to execute highly tailored advertising through blogs. Whether it is about fixed gear bicycles or model airplanes, every blog's subject can give advertisers the opportunity to tailor ads for that very specific niche. For example; Google's AdSense network is capable of placing ads on relevant pages based on keywords in the blog's text.
The third way to take advantage of blogs is to write one. Internet users are increasingly exchanging views through blogs. Blogs promote a casual and non-aggressive style of advertising that the consumers seem to prefer these days. They allow customers to learn more about a company and perhaps even about specific employees who blog. This way, blogs can build and establish a company's identity,- an important step towards brand-building





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